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Performance Marketing
Turn paid media into an accountable growth engine.
PERFORMANCE · GROWTH · MEDIA BUYING
Performance &Growth MarketerExpert Media Buyer
I help E-commerce brands grow sales and scale their businesses through paid media, creative strategy, and stronger offers. My work includes helping a brand move from EGP 2M to EGP 6M in monthly sales within one month.
Hamed AbdelkariemPerformance & Growth Marketer · Expert Media Buyer
A BUSINESS LENS ON GROWTH
STRATEGYEXECUTION
Growth
with purpose.
with purpose.
CAC EfficiencyMER ClarityLTV Longevity
Hamed AbdelkariemPerformance & Growth Marketer · Expert Media Buyer
4+ YEARS OF EXPERIENCEEGYPT & GCCBUSINESS-FIRST THINKINGMETA · TIKTOK · SNAPCHAT
THE EXPERTISE
One connected growth system.
From the first creative idea to the next scaling decision, every part serves the business.
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E-commerce Growth Strategy
Connect acquisition, offers, and retention with the economics of your business.
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Creative Strategy
Build a repeatable system for creative that moves customers.
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Account & Funnel Audits
Find the friction between the first click and the final purchase.
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Conversion Rate Optimization
Make every visit work harder for your business.
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Business Performance Analysis
See what your marketing numbers mean for your bottom line.
MY WORK
Explore my work
Choose a market to explore the work and results.
All results · 22 cases
Egypt
14 cases
Egypt · High-Ticket E-commerce
From EGP 2M to EGP 6M in September
A high-ticket E-commerce brand grew from approximately EGP 2M to EGP 6M monthly revenue in September through a connected approach to paid media, creative strategy, offers, and operations.
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Egypt · E-commerce
EGP 4.62M attributed revenue across July and August
A two-month Meta account view records 2,920 purchases and EGP 4.62M in attributed purchase value.
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Egypt · E-commerce
EGP 2.25M in December attributed purchase value
The December account screenshot records 1,138 purchases and EGP 2.25M in attributed purchase value.
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Egypt · E-commerce
142 purchases in a single-day Meta snapshot
The single-day ad-set breakdown records 142 purchases at an average EGP 89.15 per purchase.
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Egypt · E-commerce
661 purchases across a product campaign reporting window
The product campaign view shows 661 attributed purchases and EGP 394,755 in purchase value.
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Egypt · E-commerce
Product-led Meta campaigns: 573 purchases
Product-focused Meta campaigns generated 573 attributed purchases at EGP 95.56 per purchase.
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Egypt · E-commerce
819 purchases with a 9.40x Meta ROAS
The account’s selected window shows 819 purchases and EGP 1.65M in attributed purchase value.
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Egypt · E-commerce
572 purchases in the September campaign window
The September snapshot records EGP 1.20M in purchase value and a 9.01x attributed ROAS.
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Egypt · E-commerce
EGP 1.99M purchase value across a focused Meta window
The selected reporting period shows 1,019 Meta-attributed purchases at EGP 228.60 per purchase.
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Egypt · E-commerce
August Meta Ads: EGP 2.51M attributed purchase value
A full August Meta account view shows 1,520 purchases with an 8.14x attributed ROAS.
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Egypt · High-Ticket E-commerce
EGP 746K in a focused high-ticket campaign window
The selected Meta campaign window records 414 purchases and EGP 746,553 in purchase value.
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Egypt · E-commerce
A focused retargeting window at 22.44x ROAS
Two warm-audience ad sets delivered 110 purchases from EGP 6,002.03 in advertising spend.
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Egypt · E-commerce
2,222 purchases in the November reporting window
The November snapshot combines 2,222 purchases with a 12.38x attributed ROAS.
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Egypt · E-commerce
Retargeting warm audiences to 15.38x ROAS
Four retargeting ad sets generated 809 attributed purchases across the December–January window.
Read the case studySaudi Arabia
4 cases
Saudi Arabia · E-commerce
20.69x ROAS in the Saudi Snapchat account
The March account snapshot shows $113,053.13 in attributed purchase value from $5,463.82 in spend.
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Saudi Arabia · E-commerce
Saudi Snapchat: 9.67x ROAS in June
SAR 41,802.42 in attributed sales from SAR 4,321.57 in spend, with 90 purchases, 9.67x ROAS, and SAR 464.47 AOV.
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Saudi Arabia · E-commerce
Saudi Snapchat: SAR 187K in attributed sales
SAR 187,506.47 in attributed sales from SAR 20,740.67 in spend, with 411 purchases, 9.04x ROAS, and SAR 456.22 AOV.
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Saudi Arabia · E-commerce
1,934 purchases through Snapchat in Saudi Arabia
A purchase-focused Snapchat campaign delivered 1,934 attributed purchases at a reported $2.75 per purchase.
Read the case studyKuwait
4 cases
Kuwait · Fashion
Fashion acquisition in Kuwait: 331 purchases
Creative testing and product-led acquisition produced a 15.18x attributed ROAS in the reported Kuwait fashion window.
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Kuwait · E-commerce
Kuwait Meta: $214,260.37 in attributed sales
$214,260.37 in Meta-attributed purchase value, 2,484 purchases, 3.55x ROAS, and $86.26 average purchase value.
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Kuwait · E-commerce
Kuwait Meta: $50,100.38 in attributed sales
$50,100.38 in Meta-attributed purchase value, 1,382 purchases, 5.31x ROAS, and $36.25 average purchase value.
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Kuwait · Fashion
Kuwait fashion: $29.95K in attributed purchase value
A broader Kuwait fashion reporting window recorded 456 attributed purchases and a 14.21x ROAS.
Read the case studyLOCAL CONTEXT. BROADER PERSPECTIVE.
01Egypt02Saudi Arabia03Kuwait04Other GCC
THE APPROACH
Strategy first. Progress, measured.
Growth is a system of decisions. Built deliberately, measured continuously.
About01
Understand the business
Your product, margins, operations, and ambition set the direction.
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Analyze the data
Connect advertising signals to acquisition costs and actual outcomes.
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Build the growth strategy
Define the priorities, offers, creative angles, and testing roadmap.
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Execute & test
Launch with clear hypotheses and a system for learning.
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Optimize & scale
Scale what works within your economics and operational capacity.
Book a Consultation
1-on-1 Performance Marketing & Business Development Consultation
A private, one-on-one session with Hamed Abdelkariem to discuss your business challenges, marketing performance, and growth opportunities.
YOUR GROWTH PARTNER
Let’s build your next chapter.
Looking for a strategic partner to manage your performance marketing and accelerate your E-commerce growth? Tell me about your business.