A focused retargeting window at 22.44x ROAS
Two warm-audience ad sets delivered 110 purchases from EGP 6,002.03 in advertising spend.
Results period: 14–18 Sep 2025
Advertising-platform attributed results; reporting windows may overlap.
The challenge
Generate website purchases while keeping acquisition cost and attributed purchase value in view.
The strategy
Retarget add-to-cart and Facebook/Instagram engagement audiences over 90 days, and initiate-checkout audiences over 30 days.
The execution
Reviewed the campaign or ad-set breakdown and the aggregate results in the attached original account screenshot.
The results
Two warm-audience ad sets delivered 110 purchases from EGP 6,002.03 in advertising spend.
Key takeaways
Read attributed advertising results alongside margins, confirmation, and fulfillment before making the next scaling decision.
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