Retargeting warm audiences to 15.38x ROAS
Four retargeting ad sets generated 809 attributed purchases across the December–January window.
Results period: 15 Dec 2025 – 4 Jan 2026
Advertising-platform attributed results; reporting windows may overlap.
The challenge
Generate website purchases while keeping acquisition cost and attributed purchase value in view.
The strategy
Separate retargeting for add-to-cart, view-content, initiate-checkout, and website/social visitors.
The execution
Reviewed the campaign or ad-set breakdown and the aggregate results in the attached original account screenshot.
The results
Four retargeting ad sets generated 809 attributed purchases across the December–January window.
Key takeaways
Retargeting efficiency needs to be read within the warm-audience segment; its ROAS is not a proxy for whole-business acquisition efficiency.
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